Enhancing Travel Agency Operations with Merakzy's Innovative Software Platform.

Client: Merakzy
Countries: Macedonia, Serbia
Industry:Travel
Our roles: Product Ownership, Project Management, Business Analysis, System Architect, Software development, Quality Assurance
Year: 2019-present
Market requirements: Digitization and Business Process Automation

Establishing a project from the ground up, starting with no initial requirements, specifications, or predefined guidelines.

Merakzy is an innovative online software platform that radically transformed travel agency operations. By fostering seamless collaboration with sub-agents and facilitating effortless online bookings of tailored travel packages, Merakzy has rewritten the playbook for travel industry management. Its journey of evolution, tracing back to its inception in 2012, paints a vivid picture of growth and progress. From its humble beginnings as a mere aggregator, Merakzy has matured into an all-encompassing solution meticulously crafted to cater to the distinct demands of the Balkan travel sector.

Establishing a project from the ground up, starting with no initial requirements, specifications, or predefined guidelines.

Challenges we solved for the travel agencies

Travel agencies had to do many things by hand, often leading to mistakes and slow processes when people booked trips. This caused many problems and wasted time and money.

Agencies had to rely on old-fashioned ways like phones and emails to talk to each other and customers. This made things take longer and sometimes led to confusion.

Many agencies needed a better way for people to book trips online. This meant they should have noticed customers who liked booking online stuff.

Customer information was everywhere, making it challenging for agencies to understand their customers and give them what they wanted.

Agencies could get more customers and increase sales with good online ways to sell trips.

Challenges:

Challenges we solved for the travel agencies

Travel agencies had to do many things by hand, often leading to mistakes and slow processes when people booked trips. This caused many problems and wasted time and money.

Agencies had to rely on old-fashioned ways like phones and emails to talk to each other and customers. This made things take longer and sometimes led to confusion.

Many agencies needed a better way for people to book trips online. This meant they should have noticed customers who liked booking online stuff.

Customer information was everywhere, making it challenging for agencies to understand their customers and give them what they wanted.

Agencies could get more customers and increase sales with good online ways to sell trips.

Technological Solutions

Real-time Data

Merakzy works online, so travel package information is updated in real-time. There is no longer a need to keep track of things manually, which means mistakes and miscommunication are gone.

Effortless Communication

With Merakzy, it's super simple for agencies to share travel deals with their partners. The website is easy to use, so chatting and agreeing on stuff becomes a breeze.

E-commerce Integration. Merakzy lets agencies sell travel packages online, even if they know nothing about programming.

Multichannel Sales

Merakzy empowers agencies to expand their reach in B2B and B2C markets, thus driving higher sales volumes and minimizing the risk of unsold inventory.

We enhanced the User Experience

Our team worked with travel experts to ensure their website is easy to navigate.

CRM Module

The built-in CRM module centralizes customer data, enabling agencies to make informed decisions and execute targeted marketing campaigns for improved customer relationships.