Client: Evgenija Zafirovska
Industry: Fashion
Our roles: UI & UX Design, Web Development
Year: 2019

“The new era of luxury means being socially
and environmentally responsible” – EZ .

Our creative, design and programming team were working together with the client to create unique website with characteristic visual style that fits its personality.

Client: Evgenija Zafirovska
Industry: Fashion
Our roles: UI & UX Design, Web Development
Year: 2019

“The new era of luxury
means being socially
and environmentally
responsible” – EZ .

Our creative, design and programming team were working together with the client to create unique website with characteristic visual style that fits its personality.

01 Our Partner

Evgenija Zafirovska is fashion designer born in Skopje currently living and creating fashion in Ljubljana. Her brand philosophy is to offer a great product satisfaction with quality design, a good fit, and a sustainable process. She sets her goals high, toward achieving changes in a creative and innovative way by using traditional crafts and making clothes without any waste.

02 The Challenge

Each fashion brand has its own sophistication, unique taste and aims to create visuals that emphasize its strong character. Our goal was to meet the requirements of the client by developing clean fashion website.

Launch project.

03 Our Approach

Our first step was to get to know our client well. It was really important to us to understand her needs and where she finds her inspiration. We found out that brutalism takes big part in her work. Sharp edges, sustainable materials and clothes without any waste are vital in her designs. Therefore, we chose the black as a dominant color, accompanied by the grey and white. We picked the popular hero image up, photographs and added the glitch effect which symbolize progress and advanced thinking.

04 Mobile

Considering our client’s industry and her primary goals, covering mainly B2C types of customers, we chose mobile-first approach. We created the mock-ups for the smallest screens and worked the way up. No matter how the audience will engage with her collection portfolio, it’s designed to shine and provide unique user experience.

05 The Outcome

EZ was more than satisfied by our smooth collaboration and the final product. Even more important was the feedback she got from her loyal customers. They were amazed how simple, clean and functional her new website is. It enhanced her web presence and improved her brand image.

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“The new era of luxury means being socially and environmentally responsible” – EZ .