The objectives for this 3-month project (October, November and December 2021) were to increase the NETT sales by more than 25% and increase the website visitors by more than 50% - compared to the same months in 2020.

Privatina has seriously struggled with its sales in the past few years, mostly because of:

• The number of competitors has been increased significantly
• Effective digital marketing strategy hasn’t been developed and appropriate activities haven’t been conducted

The client’s biggest challenge was to increase the monthly revenue and to keep their sales stable.

Also, Privatina’s team has struggled with driving traffic to its new Shopify website – www.privatina-shop.com (previously www.privatina.eu). In this case, the website traffic is even more important to the client since it is the only place where anyone can place an order. It is not even possible to order a piece of clothing from none of their official social media accounts, because Privatina produces custom-made clothing and they need to get detailed information about every customer’s size… and this is only possible via the website.

Privatina was also launching a new Autumn/Winter 2021 collection. Since the time and budget were quite limited, and ABDL as an industry is pretty unknown and quite kinky, it was quite challenging to pull everything together.

The fact that the brand hasn’t got quality content that was created before our collaboration, no benchmark was set and that made this project even more challenging.

Furthermore, the client hasn’t been completely sure and hasn’t given to us information on whether Facebook/Instagram/Google ads would be allowed by Facebook and Google Ads Policy for this type of content.

However, the client set clear goals for this 3 months’ project. For this case study, we won’t present specific numbers in terms of sales and website visitors.

Our primary focus was the ABDL people living in the US, but we were also targeting the most developed countries in Europe.